Why you should never use ‘Tools’ to test creative writing — Ernst Hemingway used to be my only favourite author, one of the prominent reasons for it being the simple language he used, simple yet very effective. Another reason being the limited circle of authors whom I was comfortable reading. …

Let’s not make it common — I did not understand anything when Normal Stansfield (Gary Oldman) said the iconic words, “Death is… whimsical today”, in the 1994 feature ‘Leon: The Professional’. I did not even know those were iconic. It would take years before I know that it is iconic. …

Why is that my mind is wired to remember events that I now regret, more vividly than the many other pleasant ones? — I don’t know what babies feel. Do they feel pain, happiness, anxiety? Anything? As an adult I think it is a shame if we cannot recreate these feeling at any point in our lives. To sit on an old wooden chair and reminisce about past events feels like an enjoyable…

You provide the empty canvas and allow your audience to make the art — Personalized emails, targeted ads, and everything new in the field of marketing is there for some reason. They drive brand awareness and recognition, eventually resulting in sales. But it is not enough. There is no “Enough” in a marketer’s dictionary. It is all about creativity on top of creativity. Every…

Everything you need to know to properly understand the concept — I first heard about NFTs a few months back. The first impression was that it was something similar to the cryptocurrencies. But the problem was that I never ‘thoroughly’ understood cryptos in the first place. I never bothered about it until a close buddy asked about this in our WhatsApp…

This 8 episode murder mystery is raw, intriguing, and well-acted — No one recommended this one to me. I accidentally stumbled upon this limited mini-series on the Disney Hotstar platform. I thought I would give it a try, and to be honest, if you manage to watch this for the first 15 to 20 minutes, there is no holding you back…

This movie is a subtle mix of Pop Corn and Parallel Cinema — If you are a hardcore Netflix junkie, you might have already watched the film called “Revenge.” If you have watched it and liked it, great. Because I did too. If you have watched it and hated it, you can either stop reading from here or read till the end to…

Would It Change Something? From “Never Settle” to “Nothing”, the world of consumer electronics is getting revolutionized, or they say it is. High Quality & Low Price is a very simplified definition for a very complex offering. When OnePlus launched their smartphone in 2013 with an irresistible tag line of…

A Comprehensive Guide to What Works for B2B Companies During These Uncertain Times The COVID pandemic has spread waves of uncertainty across businesses and their customer base. As the crisis continues to unfold, it is paramount that B2B companies keep their customers engaged through the economic situation. …