I am just a bookmark of her mind
I keep traveling across her thoughts
I see her up close, change in her emotions, her mood swings
Sometimes I absorb her tears
Sometimes I fall and would be forgotten for a few days,
until she picks me up again from a corner, dusts me off from the cobwebs
Sometimes she stops midway,
and places me in a new thought
I have always known my fate
I am not a book, but just a bookmark
I don’t belong on the shelf
I am a temporary traveler and when worn out,
She smells of jasmine, Medimix soap, and incense sticks, and she smells better than my mother. My mother smells of sweat and Cuticura powder. I don’t recall exactly how my dad used to smell, but probably of liquor, and the punching smell of some spicy curry which he would have had with his drinks. I know that I hated it when he tried to kiss me every time he came home, fully drunk and going zig-zag all the way from the fence to the kitchen. But Jaanu smells nice, the odour she carries can metamorphose itself into fond memories at…
I did not understand anything when Normal Stansfield (Gary Oldman) said the iconic words, “Death is… whimsical today”, in the 1994 feature ‘Leon: The Professional’. I did not even know those were iconic. It would take years before I know that it is iconic. It would take even more for me to finally understand the meaning of it.
Now I understand perfectly. Death is whimsical. Today. Every day. Two days back, I saw a forward in Whatsapp, where a guy said that the obituary in a local newspaper was many pages long for that particular day. Death! A lot of…
The change in business models is driving more organizations to adopt digital in their business strategies. With the move to digital, marketing teams are also making a pivot in the strategies that they use for Demand Generation. With increase in as-a-service business models, the customer engagement models are also evolving and this impacts the customer lifecycle.
The organizations don’t view the sales cycle as a funnel, but as an infinite loop as depicted in the image below.
Every day in Social Media feels like a battleground, where new opinions rise and old ones get buried deep, only to be resurrected at a later point of time, or not. The fact is that no one knows. We are all fighting a fight that does not make any sense, like the title of this very article. It is a futile attempt, always, to call something the best when there are a lot of samples yet to be tasted or seen or felt or experienced. I once authoritatively told almost all my friends that the, “Apple Cider beer at the…
That’s what Rihanna tweeted. It is no big deal. Celebrities have always raised their voices against such issues that exploit the common people. This should not have created a huge blow out, except it did. A lot of people became uncomfortable in one of the largest democracies in the world. To give you all more context- farmers from the northern part of India have been conducting protests against the government for several weeks now. They wanted the Narendra Modi lead government to withdraw the new farm laws that it has passed in the parliament. …
Research Consultant. Dreamer. Reader. I try to write better each day. Movie fanatic- if I am to pick a favourite, it would be ‘Boyhood’ by Richard Linklater