“Nothing” Is Almost Here
Published in
5 min readJul 25, 2021
Would It Change Something?
From “Never Settle” to “Nothing”, the world of consumer electronics is getting revolutionized, or they say it is. High Quality & Low Price is a very simplified definition for a very complex offering. When OnePlus launched their smartphone in 2013 with an irresistible tag line of “Never Settle”, the public went frenzy. The hype was real. It started with a wild invite-only launch for the first…